Book to Action Toolkit

 

Welcome to the Book to Action 2021 Toolkit

California Center for the Book is here to help you succeed on your Book to Action journey. We hope that this will be an exciting and rewarding professional opportunity for you and your community partner(s) to focus on engaging adults and intergenerational groups. Let’s create dynamic, action-oriented programming and share what we learn.

Book to Action 2021 Titles and Themes

Final titles will be announced in December 2020. Jump to the Book to Action 2021 title selections and project information for:

Book to Action 2021 Resources

Resources specific to Book to Action 2021 themes of Equity, Sustainability and Health:

Book to Action 2021 Documents & Forms

  • Book to Action 2021 Community Surveys (coming soon) – print & online options in both English & Spanish, required for LSTA funded initiatives including Book to Action – Due August 20, 2021
  • Book to Action 2021 Program Tracking Worksheet– A Google Sheets tracking tool with 2 tabs: Program & Attendance Tracking and Budget Tracking. The Google Worksheet is view only. Please download and save a local copy or track in any spreadsheet software you choose. Data will be needed to complete the Book to Action 2021 Library Report and Case Study document below. Do not submit your tracking worksheet.
  • Book to Action 2021 Library Report Google Form – Due August 20, 2021
  • Book to Action 2021 Case Study Document (fillable PDF) – Due August 20, 2021
  • Book to Action 2021 Toolkit Survey required for LSTA funded initiatives –  Please complete in Summer 2021 – Due August 20, 2021

Steps for a Successful Book to Action 2021

  1. Review the Book to Action Frequently Asked Questions.
  2. Research & Know Your “Why” –  Give yourself time to research and plan. Review the Resources for Community Engagement, Partnerships, Programming & Outreach page. Explore #BookToAction on Instagram, past Book to Action blog posts, and the Book to Action YouTube Playlist. Before you start planning specific programs, be sure you have a clearly defined community needs statement and can explain the purpose and intention of your programming to potential partners and community members.
  3. Choose a Solid Community Partner or Partners – Be clear about roles and expectations so all parties involved understand the terms of the collaboration. Consider putting the basic in writing. Be sure your community partner is involved in designing an engaging series of events and a community service project or civic engagement activity. See Book to Action Webinar #1: Community Partnerships.
  4. Design a SeriesBook to Action should be a series of events that encourages civic engagement: book discussions, author or expert talks, panel discussions, community conversations, workshops, demos, documentary screenings, and a community service project or civic engagement activity or activities. Encourage community members to experience the full impact of the series by participating as much as possible.  It’s okay to tie into an existing library, community, statewide or national initiative. For example, if you already organize a “One Community, One Book” program, consider adding an “action” component. Some libraries prefer to condense their Book to Action events into one month and some prefer to spread them out over several months. Think of your events as a series of learning and discovery that culminates, or kicks off with, an action. Including a community service or civic engagement activity is key. Embrace your role as a connector of people, ideas, and communities, and make this fact clear to the program participants. Consult your community partner about the best ways to engage the community. See Book to Action Webinar #2: Designing a Community Engagement Series.
  5. Invite the Author or Speaker – If applicable, see if you can get the author to speak. You might need to make arrangements through their representative, publisher, or speakers’ bureau. If an author’s fees are too high, the author is unavailable, or you feel that another speaker might have a stronger draw in your community, work with your community partner to form a panel or create a speaker series instead. You might want to draw up an agreement with your speaker or author that covers: fees, date, time, location, duration, etc. Be sure to outline your expectations and include whether you want the author or speaker to make a presentation, read from the book, answer audience questions, moderate a panel, sign books, etc. In 2021, California Center for the Book will collaborate on three statewide events, one each for Equity, Sustainability and Health. These statewide events would be in addition to your library’s author or speaker funding. Note: California Center for the Book/CLA pays ONE entity directly for speaker fees. This can be an author, speaker, moderator, or nonprofit, and may or may not be a community partner.
  6. Encourage Diverse Opinions and Respectful Dialogue – When you focus on a book that highlights a social issue, you can expect that people won’t always agree with the author or with each other.  Facilitate discussions that give people permission to respectfully disagree with each other. Set ground rules. Emphasize your role as a facilitator. Get help from your community partner or a professional moderator.
  7. Plan Outreach & Market Your Program – Outreach and publicity are essential to the success of your Book to Action series. Write a press release (see examples). Make follow-up calls or emails. Offer to write an article (which media outlets might publish directly) or invite media to your events. Consult your PR or Communications Officer at the library or city/county system level. Distribute promo materials to local schools, cafes, cultural groups, and community centers. Contact local high schools, community colleges or universities to invite students to attend the Book to Action series of events.  Reach out to the Cal State Center for Community Engagement if you have one nearby. Be sure high school students know they can get service hours for your community service or civic engagement activity (if appropriate). If you are not already teaming up with a local bookstore to promote author events or other book-related programs, Book to Action provides you with a perfect opportunity to initiate a relationship.  Start with the California Independent Booksellers Alliance.  Be sure to post to all relevant social networks – Facebook, Instagram, Twitter, Meetup, Eventbrite, NextDoor etc, in addition to your library website, calendar, and internal and external newsletters. Send California Center for the Book a co-host request for any Facebook events and we’ll gladly share. Tag your posts with #BooktoAction and @CaliforniaCenterfortheBook. See Book to Action Webinar #3: Virtual Programming, Marketing & Outreach Idea Exchange.
  8. Document, Evaluate and Share – For each Book to Action program, plan to distribute the community surveys, record the number of participants, and plan to reflect and report on this data (see Book to Action Documents & Forms). Make sure to document your events with photos and, if possible, videos.  Invite community members and partners to talk about their Book to Action experience and tag all social media posts with #BooktoAction and @CaliforniaCenterfortheBook. See Book to Action Webinar #4: Planning for Evaluation and Case Study / Reflections.
  9. Collaborate & Communicate – Ask questions and share resources and ideas on Slack, by email, or phone. We are in this together!

Book to Action Examples & Resources

Sample Book to Action Social Media, Videos, & Blog Posts with Program Summaries

Book to Action 2020, LAPL - The Misinformation Age

Book to Action 2020, LAPL – The Misinformation Age

Sample Book to Action Press Releases & News Articles

Book to Action Virtual Panel 2020, San Leandro Public Library

Book to Action Virtual Panel, San Leandro Public Library

Sample Book to Action Program Flyers and More

Book to Action Bookplate – Burlingame Public Library 2020

Burlingame Reads List of Events 2020

 

 

 

Support Statement for Promotions

Please include the following statement with links embedded, when appropriate, in your promotions. Available below in English and Spanish. Tiny font okay.

Book to Action is a program of the California Library Association, supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.

De Libro a Acción es un programa de la Asociación de Bibliotecas de California, apoyada enteramente o en parte por el Instituto de Servicios Bibliotecarios y de Museo de Estados Unidos conforme a lo dispuesto por la Ley de Servicios Bibliotecarios y Tecnología, administrada en California por la Bibliotecaria del Estado.

Sharing on Social Media

Book to Action Logos

There are two updated Book to Action logos to choose from – one with the Putting Words Into Action tagline and one without the tagline. Both are acceptable and available as PNG files. Feel free to update the logo to match your Book to Action or library color scheme. EPS files are also available. Please contact us. Beginning in 2021, please do not use the red or yellow Book to Action logos found in the classic toolkit. Thanks to Doris Chen and Palo Alto City Library for creating the modern Book to Action logo versions and sharing for all to use.

Past Book to Action Programs

Learn more about the history of Book to Action! Review the Book to Action Books and Program Ideas (through 2020).  Learn more about past projects including the participating libraries, program coordinators, titles selected, themes explored, and community partners. See:

Monrovia Public Library 2020 Book to Action

Monrovia Public Library 2020 Book to Action

Contribute to this Toolkit


We welcome your ideas and additions! Please let us know how we can improve this toolkit by joining the Book to Action discussion on Slack

California Center for the Book is a program of the California Library Association, supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.

Toolkit last updated by California Center for the Book: 11/20/2020
https://calbook.org/book-to-action-toolkit/

 

IMLS and Statewide Aligned Program Goals & Outcomes

  • Outcome 2b: Californians discover and participate in learning opportunities at the library
  • Outcome 3c: Californians connect and collaborate through their library
  • Outcome 7: California library staff is well-prepared to meet the diverse needs and effect positive change in their communities