Welcome to the Book to Action 2021 Toolkit
California Center for the Book is here to help you succeed on your Book to Action journey. We hope that this will be an exciting and rewarding professional opportunity for you and your community partner(s) to focus on engaging adults and intergenerational groups. Let’s create dynamic, action-oriented programming and share what we learn.
In the Book to Action Toolkit:
- Book to Action 2021 Titles and Themes
- Book to Action 2021 Resources: Discussion Guides, Documentaries and More
- Book to Action 2021 Reporting Documents & Forms
- 10 Steps for a Successful Book to Action
- Sample Social Media, Videos, & Blog Posts with Program Summaries
- Sample Press Releases & News Articles
- Sample Program Flyers and More
- Support Statement for Promotions
- Sharing on Social Media
- Past Programs
- IMLS and Statewide Aligned Program Goals & Outcomes
- Contribute to this Toolkit
Book to Action 2021 Titles and Themes
Explore the title selections and project information for:
Book to Action 2021 Resources
Resources specific to Book to Action 2021 themes of Equity, Sustainability and Health:
- Book to Action 2021 Book Discussion Guides
- Book to Action 2021 Community Partners and Connections
- Book to Action 2021 Documentaries with Discussion and Action Guides
- Book to Action 2021 OverDrive Resources
- See the Book to Action Frequently Asked Questions for more info and book ordering logistics for 2021!
- Book to Action 2021 Community Surveys *
- Book to Action 2021 Program Tracking Worksheet – A tracking tool with 2 tabs: Program & Attendance Tracking and Budget Tracking. Download and save a copy or track in any spreadsheet you choose. Data will be used to complete the Library Report and Case Study below. Do not submit your tracking worksheet. You can also download the Tracker Worksheet as an Excel spreadsheet.
- Book to Action 2021 Library Report Google Form
- Book to Action 2021 Case Study Document – There are two ways to provide the information complied for your program using the BTA 2021 Program Tracking Worksheet. Please use the document type you are most comfortable with: BTA 2021 Case Study fillable PDF or BTA 2021 Case Study MS Word.
- Book to Action 2021 Toolkit Survey *
*Required for LSTA funded initiatives. Note: All reporting is due August 5, 2021 or two weeks after public programming is complete, whichever comes first.
10 Steps for a Successful Book to Action
- Review the Book to Action FAQs.
- Research & Know Your “Why” – Review the Resources for Community Engagement, Partnerships, Programming & Outreach page. Explore #BookToAction on Instagram, past Book to Action blog posts, and the Book to Action YouTube Playlist. Before you start planning specific programs, have a clearly defined community needs statement and be able to explain the purpose and intention of the project to potential partners and community members.
- Find a Community Partner or Partners – Listen and involve your community partner in designing an engaging series of events and a community service project or civic engagement activity. Be clear about roles and expectations so all parties involved understand the terms of the collaboration. Consider putting the basic in writing. See Book to Action Webinar #1: Community Partnerships.
- Design a Series – Book to Action should be a series of events that encourages civic engagement: book discussions, author or expert talks, panel discussions, community conversations, workshops, demos, documentary screenings, and a community service project or civic engagement activity or activities. Encourage community members to experience the full impact of the series by participating as much as possible. If you already organize a “One Community, One Book” program, add an “action” component. Book to Action can be as a series of learning and discovery that culminates, or kicks off with, an action. Some libraries host their Book to Action events in one month and some prefer to spread them out over several. Embrace your role as a connector of people, ideas, and communities. Check out Get Involved | California Volunteers for ideas. Consider linking events to National Volunteer Week (mid-April), Women’s History Month (March) or César Chávez Day (March 31), etc. See Book to Action Webinar #2: Designing a Community Engagement Series.
- Invite the Author or Speaker – If applicable, see if you can get the author to speak. You might need to make arrangements through their representative, publisher, or speakers’ bureau. If an author’s fees are too high, the author is unavailable, or you feel that another speaker might have a stronger draw in your community, work with your community partner to form a panel or create a speaker series instead. Consider drawing up an agreement with the speaker or author that covers: fees, date, time, location, duration, etc. Outline your expectations and include whether you want the author or speaker to make a presentation, read from the book, answer audience questions, moderate a panel, sign books, etc. In 2021, California Center for the Book will collaborate on three statewide events, one each for Equity, Sustainability and Health. These statewide events would be in addition to your library’s author or speaker funding. Note: California Center for the Book/CLA pays ONE entity directly for speaker fees. This can be an author, speaker, moderator, or nonprofit, etc.
- Encourage Diverse Opinions and Respectful Dialogue – When you focus on a book that highlights a social issue, you can expect that people won’t always agree with the author or with each other. Facilitate discussions that give people permission to respectfully disagree with each other. Set ground rules. Emphasize your role as a facilitator. Get help from your community partner or a professional moderator.
- Outreach & Marketing are key – Outreach, partnerships, and publicity are essential to the success of any Book to Action series. Write a press release (see examples). Make follow-up calls or emails. Offer to write an article (which media outlets might publish directly) and invite media to your events. Consult the PR or Communications Officer at the library or city/county system level. Distribute promotional materials to bookstores, cultural groups, and community centers. Contact high schools, community colleges and universities and let students know they can get service hours for volunteer events (if appropriate). Reach out to the Cal State Center for Community Engagement if one is nearby. Team up with a bookstore (see CA Independent Booksellers Alliance). Share on social media: Facebook, Instagram, Twitter, Meetup, Eventbrite, NextDoor, etc. with #BookToAction and @CaliforniaCenterfortheBook. Create a Book to Action landing page on the library website, add all #BookToAction events to the calendar, and share in internal and external newsletters. See Book to Action Webinar #3: Virtual Programming, Marketing & Outreach Idea Exchange.
- Document, Evaluate and Share – For each Book to Action event, distribute community surveys, note the number of participants, and plan to report and reflect on this data (see Book to Action Documents & Forms). Document your events with photos, video, and social media posts. Invite community members and partners to talk about their Book to Action experience and tag all social media posts with #BooktoAction and @CaliforniaCenterfortheBook. See Book to Action Webinar #4: Planning for Evaluation and Case Study / Reflections.
- Collaborate & Communicate – Ask questions and share resources and ideas on Slack, by email, or phone. We are in this together! See Book to Action Webinar #5: Pre-Launch Check-In, Putting the Action in Book to Action, and Kick-Off Party
- Celebrate and Congratulation – Thank your internal team, your community partners, your supervisor and your self. You’ve just increased community engagement!
Sample Book to Action Social Media, Videos, & Blog Posts with Program Summaries
Sample Book to Action Press Releases & News Articles
- Book to Action San Leandro Public Library Press Release 2020 – They Called Us Enemy
- Book to Action Santa Clarita Public Library Panel Event Press Release 2020 – Garbology
- Book to Action Press Release Sample 2019 Burlingame Public Library – March
- Book to Action Media Release Sample Santa Barbara Public Library 2019 – Unending Hunger
- Book to Action Press Release Nevada County Library 2018 – Everything I Never Told You
- Book to Action Press Release Tulare County Library 2019 – Before I Die
- Book to Action Article Sample Goleta Valley Library 2019 – Ocean Country
Sample Book to Action Program Flyers and More
- Book to Action Info Sheet (Canva template) County of San Luis Obispo 2021 – Stamped
- Book to Action Program Flyer Palo Alto Library 2020 – Wrinkles
- Book to Action Program Flyer South San Francisco 2020 – Holding the Net & Conscious Caregiver
- Book to Action List of Programs LAPL Edendale 2019 – The Mars Room
- Book to Action Flyer Sample OCPL Speaker Event – The Nature Fix
- Book to Action Flyer Sample Riverside Reads 2019 – No Place
Support Statement for Promotions
Please include the following statement in your promotions. Available below in English and Spanish. Tiny font okay.
Book to Action is a program of the California Library Association, supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.
De Libro a Acción es un programa de la Asociación de Bibliotecas de California, apoyada enteramente o en parte por el Instituto de Servicios Bibliotecarios y de Museo de Estados Unidos conforme a lo dispuesto por la Ley de Servicios Bibliotecarios y Tecnología, administrada en California por la Bibliotecaria del Estado.
Book to Action Logos
There are two updated Book to Action logos to choose from – one with the Putting Words Into Action tagline and one without the tagline. Both are acceptable and available as PNG files. Feel free to update the logo to match your Book to Action or library color scheme. EPS files are also available. Please contact us. Beginning in 2021, please do not use the red or yellow Book to Action logos found in the classic toolkit. Thanks to Doris Chen and Palo Alto City Library for creating the modern Book to Action logo versions and sharing for all to use.
Past Book to Action Programs
Learn more about the history of Book to Action. Review the Book to Action Books and Program Ideas (through 2020). Learn more about past projects including the participating libraries, program coordinators, titles selected, themes explored, and community partners. See:
IMLS and Statewide Aligned Program Goals & Outcomes
- Outcome 2b: Californians discover and participate in learning opportunities at the library
- Outcome 3c: Californians connect and collaborate through their library
- Outcome 7: California library staff is well-prepared to meet the diverse needs and effect positive change in their communities
Contribute to this Toolkit
We welcome your ideas and additions! Please let us know how we can improve this toolkit by joining the Book to Action discussion on Slack.
California Center for the Book is a program of the California Library Association, supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.
Toolkit last updated by California Center for the Book: 05/14/2021