Book to Action Webinar 3 – Virtual Programming, Marketing & Outreach Idea Exchange

Book to Action Webinar #3: Virtual Programming, Marketing & Outreach Idea Exchange  – Wednesday, December 9, 2020 @ 2pm

Join us for an informal webinar on virtual programming, marketing & outreach for your Book to Action 2021 series. Whether you’re focusing on Equity, Sustainability or Health, you’ll benefit from exploring ways to plan, market, promote and conduct outreach to create an impactful and engaging series of programs for adults and intergenerational groups in your community. Come prepared to share! We cannot know exactly what the potential programing period (March 2021 – July 2021) will bring, so bring an open mind and flexible mindset to this training.

Webinar Panelists

Elaine Tai, Adult Services Librarian – Burlingame Public Library
Elaine Tai is an Adult Services Librarian at Burlingame Public Library, where she has run Book to Action programs these past two years, and often presents events around art, talks on social discussions, and conversations with authors. Within the library she works on the equity team (and on the California Race Equity and Inclusion Initiative grant), the marketing committee, and display committee. She’s greatly interested in the intersection of social justice and librarianship and the biases rooted throughout our profession, as well as issues like wayfinding and usability. Elaine is also the Co-Chair of the Pacific Library Partnership Staff Development Committee, currently a judge with the APALA Literature Award Committee for Adult Fiction, and was a founding judge for the Global Literature in Libraries Initiative Translated YA Award. She previously worked in Access Services at Stanford University as a Library Specialist, and comes from a retail background. Elaine is a member of the California Center for the Book Advisory Council.

For Book to Action 2021, Burlingame Public Library has selected The Parable of the Sower by Octavia Butler and is working at the intersection of Equity and Sustainability.

Megan Lloyd, Adult Services Librarian – Madelyn Helling Library, Nevada County Library
Megan Lloyd is the Adult Services Librarian for the Madelyn Helling Library in the Nevada County Community Library System, which has worked with the California Center for the Book on many different initiatives over the years, most recently the Rural Libraries Tour in early 2020. Megan is the social media coordinator for the Library, and coordinates marketing efforts with the Adult Services team throughout the county. She has worked with social justice organizations throughout her life, and has brought that experience to her work as a programming Librarian. Megan comes from a background of film and events planning. This year, the Nevada County government formed an Equity and Inclusion Leadership Alliance with a number of community leaders in an effort to inspire countywide introspection on implicit and explicit bias and to foster racial equity in Nevada County. This Leadership Alliance charged the Library to support this ongoing effort. The Library’s selection of The Round House as the 2021 community read with the Book to Action grant is one way the library is supporting this initiative.

For Book to Action 2021, Nevada County Community Library has selected The Round House by Louise Erdrich and is working on Equity.
Julie Todd, Senior Librarian Cultural Arts and Communications – El Segundo Public Library
A graduate of Art Center College of Design in Pasadena, Julie studied Advertising Design, and has worked as an art director before returning to school to become a librarian. Julie Todd is the Senior Librarian of Cultural Arts and Communications with the City of El Segundo, where she happily brings her two career paths together into one. Before her new responsibilities managing programming, cultural arts, and publicity, Julie has worked in both youth and adult services roles, and has previously taught community art classes to young children.
This will be El Segundo’s third year in participating in Book to Action and the 2021 title selection is The Nature Fix: Why Nature Makes Us Happier, Healthier, and More Creative by Florence Williams. During the pandemic and quarantine, we all craved the chance to be outdoors more, and having that freedom to do so taken away has given us a greater appreciation for opportunities to enjoy nature, and the positive effects it has on our health and happiness. The Sustainability and Environmental Justice theme allows us the opportunity to engage the community in many ways that include both taking care of our natural assets while also caring for our own wellbeing, through environmentalism, education, and creative play.


Webinar Outline

  • 1:50 PM – Webinar Opens
  • 2:00 PM – Webinar Begins / Welcome
  • 2:05 PM – 2:45 PM – Idea Exchange with 3 panelists discussing virtual programming, marketing and outreach
  • 2:50 PM – Webinar officially ends with time for optional open conversation and networking

Who Should Attend

Current Book to Action 2021 participating libraries (up to 5 team members per project) are invited to attend. All professional development events will be one hour Zoom webinars. Live webinars will be recorded and shared with participating libraries and the general library community after the events.


Registration is required and open to current Book to Action 2021 participating libraries only. Please use your work email to REGISTER HERE. Reminders with connection information will be sent out both one week and one day before the event.

Background Reading / Viewing

In order to start the wheels turning, please review the materials below.

Related Opportunity

Creating Virtual Programs for Adults An Infopeople 4-week online course, February 2, 2021 – March 1, 2021

Do you create programming for adults? Now, with COVID-19, are you trying to figure out the best way to create virtual programming? Join instructor Janie Hermann (Chair of ALA’s Programming Librarian Interest Group) to explore examples of successful virtual programming from libraries, museums, performing arts centers, and other arts-based institutions. In this course learners will learn to…

  • Assess community needs to identify program options
  • Identify the pros and cons of various platforms that can be used to deliver virtual programs
  • Plan adequate time and resources to support virtual program attendees
  • Track program outcomes and statistics to demonstrate value to stakeholders

This four-week course will include two interactive online sessions:

  • February 2, 2021 at 10 AM Pacific/11 AM Mountain/12 PM Central/1 PM Eastern
  • February 16, 2021 at 10 AM Pacific/11 AM Mountain/12 PM Central/1 PM Eastern

For a complete course description and to register go to:
Note: CALL (California Libraries Learn) is offering 35 no-cost seats to California public library staff (limited to one staff person per jurisdiction) in this Infopeople course. Please use this form to apply for a free seat.

Book to Action Webinar #3 Recording

The webinar recording can be viewed at and is embedded below.

Webinar Survey

After the webinar, please complete the survey at Comments are optional. Survey closes January 6, 2021.